Million Dollar Weekend

"Leaping is all that matters. The most courageous creators just leap more—in spite of their fear—and successful creation eventually follows."

Overcome fear of starting. Many aspiring entrepreneurs are held back by the fear of starting and the fear of asking. To combat this, adopt a "NOW, Not How" mindset, which emphasizes taking action immediately rather than overthinking the process. Start small experiments and repeat them over time to build momentum and confidence.

Develop your "Ask" muscle. Embrace rejection as a valuable learning experience. Set rejection goals and actively seek out opportunities to ask for what you want. Remember that the upside of asking is unlimited, while the downside is minimal. Use techniques like the "Coffee Challenge" to practice asking and build resilience to rejection.

"Customers don't care about your ideas; they care about whether you can solve their problems."

Adopt a Customer First Approach. Focus on solving real problems for real people rather than pursuing ideas you think are cool. Look for pain points in your own life, your friends' lives, and in various markets. Use techniques like:

• Solving your own problems

• Leveraging bestselling products

• Exploring marketplaces

• Analyzing search engine queries

Identify your target market. Define the three W's of your business:

• Who you are selling to

• What problem you're solving

• Where your customers are

Use these insights to generate a list of potential business ideas, then narrow it down to the top three that excite you the most.

"In order to have a million-dollar business, you need a million-dollar opportunity."

Assess market potential. Use tools like Google Trends and Facebook Ads to evaluate the size and growth potential of your target market. Calculate the total market value by multiplying the number of potential customers by your estimated price point.

Create a One-Minute Business Model. Use a simple formula to determine if your idea can generate $1 million in profit:

1. Revenue (price per unit)

2. Cost (per unit)

3. Profit (per unit)

4. Calculate total sales needed to reach $1 million

If the numbers don't work, be prepared to pivot and adjust your business model using the Revenue Dials:

• Average order value

• Frequency of purchase

• Price point

• Customer type

• Product line

• Add-on services

"Validation is finding three customers in forty-eight hours who will give you money for your idea."

Follow the Golden Rule of Validation. Find three customers in 48 hours who will pay for your idea. This process helps you:

• Save time and money

• Verify customer demand

• Get upfront payment

• Create urgency and momentum

Use three validation methods:

1. Direct Preselling: Create a Dream Ten list of potential customers and reach out to them directly.

2. Marketplaces: List your product or service on existing platforms where your target customers already shop.

3. Landing Pages: Create a simple website to capture interest and pre-orders.

Remember to ask for money, not just interest. Set clear expectations for delivery and use rejection as an opportunity to gather valuable feedback.

"A community who already knows you, who follows you, who is rooting for you is one of the most powerful forces in business, and it's created through generosity."

Choose the right platform. Select a social media platform based on:

• Where your target audience spends time

• What medium you enjoy creating content in

• Where you can get disproportionate results

Use the Content Circle Framework. Start with a narrow, specific audience (Core Circle) and gradually expand to broader topics:

1. Core Circle: Highly specific content for a niche audience

2. Medium Circle: Overlapping content that appeals to a broader group

3. Large Circle: General content that still includes your core audience

Be a guide, not a guru. Document your journey and progress rather than lecturing as an all-knowing expert. This approach makes you more relatable and encourages audience engagement.

"Email is the most valuable channel because it allows you to own the distribution and the communication with your customers, and not be at the mercy of another platform's fickle algorithm."

Build your email list. Create a simple landing page and offer a valuable lead magnet to encourage sign-ups. Use your existing network, social media, and content to drive traffic to your landing page.

Set up an autoresponder sequence. Create a series of emails to nurture new subscribers:

1. Welcome Email: Introduce yourself and set expectations

2. Connection Email: Invite subscribers to connect on social media

3. Content Email: Share your best, most valuable content

Apply the Law of 100. Commit to creating 100 pieces of content (emails, videos, posts) before evaluating your results. This helps you push through initial challenges and build consistency.

"Find what works and double down on it; find what doesn't work and kill it."

Set a specific growth goal. Choose one clear, measurable objective for your business growth, such as reaching a certain number of email subscribers or revenue target.

Create a Marketing Experiment List. Identify potential marketing channels and tactics, estimating the expected results for each. Prioritize experiments based on potential impact and ease of implementation.

Double down on what works. After running experiments for 30 days, analyze the results and focus your efforts on the most effective tactics. Be ruthless in cutting strategies that don't meet expectations.

Delight your first 100 customers. Focus on overdelivering value to your early customers to encourage retention and referrals. Personally engage with each customer and continuously seek feedback for improvement.

"Entrepreneurship is your chance to build your work around your life, not be swallowed up by it."

Create a Dream Year checklist. Imagine your ideal year in detail, including personal, professional, health, and travel goals. Use this vision to set specific, exciting goals for the year ahead.

Color-code your calendar. Assign colors to different categories of activities (work, health, personal, travel) and schedule your priorities accordingly. This visual system helps ensure you're allocating time to what matters most.

Find an accountability partner. Establish a weekly check-in ritual with a trusted peer to review your progress and set goals for the coming week. This external accountability helps maintain focus and motivation.

Build a supportive network. Actively seek out connections with other entrepreneurs who understand your journey. Attend events, join online communities, and nurture relationships that can provide support, partnership, and learning opportunities.