Risemee cover of the book The Family Firm

The Family Firm

The Family Firm receives mixed reviews, with an average rating of 3.74/5. Readers appreciate Oster's data-driven approach and decision-making framework for parenting school-age children. Many find the book helpful for organizing family life and making informed choices. However, some criticize the lack of conclusive data and feel the business-like approach is too rigid. Readers value the discussions on topics like screen time, extracurriculars, and sleep, but some find the content repetitive or underwhelming compared to Oster's previous works.

by Emily Oster

about author

Emily Oster is an American economist and bestselling author known for her data-driven approach to pregnancy and parenting. She holds a Ph.D. from Harvard and is currently a Professor of Economics at Brown University. Oster's research focuses on development economics, health economics, and research methodology. She gained popularity with her books "Expecting Better" and "Cribsheet," which challenge conventional parenting wisdom using statistical analysis. The Family Firm is her third book, applying economic principles to decision-making for families with school-age children. Oster's work aims to empower parents with evidence-based information to make informed choices about pregnancy and child-rearing.

3.74

4.0k+ ratings

Create a structured approach to family decision-making

Prioritize sleep for optimal child development and performance

Balance parental work and childcare thoughtfully

Establish healthy eating habits through exposure and modeling

Foster independence while providing appropriate support

Make informed choices about extracurricular activities

Navigate school decisions with data-driven insights

Cultivate socioemotional skills and resilience

Approach screen time and social media use strategically

Adapt parenting strategies as children grow and circumstances change

Create a structured approach to family decision-making

There is no substitute for thinking.

The Family Firm approach. This method involves creating a "Big Picture" for your family, establishing guiding principles, and using a structured decision-making process called the Four Fs: Frame the Question, Fact-Find, Final Decision, and Follow-Up. This approach helps parents make thoughtful, deliberate choices about important family matters.

Implementing the approach. Start by defining your family's mission statement and core values. Then, create schedules, establish routines, and allocate responsibilities among family members. For significant decisions, use the Four Fs process to gather relevant information, consider alternatives, and make informed choices. Utilize tools like shared calendars, task management software, and family meetings to coordinate and communicate effectively.

Prioritize sleep for optimal child development and performance

Sleep matters!

Sleep importance. Research consistently shows that adequate sleep is crucial for children's cognitive function, emotional regulation, and overall health. School-age children generally need 9-11 hours of sleep per night, though individual needs may vary.

Optimizing sleep. To ensure good sleep habits:

  • Establish consistent bedtime routines

  • Create a sleep-friendly environment (dark, quiet, cool)

  • Limit screen time before bed

  • Monitor for signs of sleep deprivation (e.g., daytime sleepiness, difficulty waking)

  • Consider school start times when making decisions about schedules and activities

Balance parental work and childcare thoughtfully

Making the right choice is going to require thinking through both of these, ideally with some numbers.

Work-life considerations. The decision to work outside the home or stay home with children is complex and personal. Research shows minimal long-term effects on children's outcomes based on parental employment status, but short-term logistics and family dynamics are important factors to consider.

Finding balance. When making work decisions:

  • Evaluate financial needs and career goals

  • Consider childcare options and costs

  • Assess potential impacts on family time and relationships

  • Be flexible and willing to reassess as children grow and circumstances change

  • Remember that there's no one-size-fits-all solution; what works for one family may not work for another

Establish healthy eating habits through exposure and modeling

Exposure matters.

Developing food preferences. Research shows that early and repeated exposure to a variety of foods, especially fruits and vegetables, can help shape children's long-term food preferences and eating habits. Persistence is key, as it may take multiple exposures for a child to accept a new food.

Strategies for healthy eating:

  • Offer a variety of foods consistently

  • Model healthy eating behaviors

  • Involve children in meal planning and preparation

  • Create a positive mealtime environment

  • Avoid using food as a reward or punishment

  • Consider the value of family meals for social and emotional development

Foster independence while providing appropriate support

There is no substitute for thinking.

Balancing support and autonomy. The "helicopter vs. chicken" parenting debate highlights the need to find a balance between providing support and fostering independence. Research suggests that overly controlling parenting can lead to reduced self-reliance and increased anxiety in children.

Encouraging independence:

  • Assign age-appropriate responsibilities

  • Allow children to make decisions and experience consequences

  • Teach problem-solving skills

  • Provide opportunities for safe risk-taking

  • Gradually increase autonomy as children demonstrate readiness

  • Maintain open communication and emotional support

Make informed choices about extracurricular activities

There is no substitute for thinking.

Benefits of extracurriculars. Participation in organized activities can promote social skills, self-esteem, and a sense of belonging. However, it's important to balance these benefits with potential drawbacks like overscheduling and stress.

Choosing activities wisely:

  • Consider your child's interests and abilities

  • Evaluate time commitments and logistics

  • Assess potential physical risks (e.g., concussions in contact sports)

  • Balance structured activities with free play and family time

  • Be mindful of the pressure to "keep up" with other families

  • Reassess regularly to ensure activities remain beneficial and enjoyable

Navigate school decisions with data-driven insights

There is no substitute for thinking.

School choice considerations. Research on school types (public, private, charter) shows mixed results, with the most significant factors often being individual fit and family circumstances rather than broad categories.

Evaluating schools:

  • Look at measurable outcomes like test scores and graduation rates

  • Consider factors like class size, teacher quality, and curriculum

  • Assess the school's approach to socioemotional learning and discipline

  • Visit schools and talk to current families

  • Remember that the "best" school on paper may not be the best fit for your child

  • Be open to reassessing and changing schools if needed

Cultivate socioemotional skills and resilience

Home can be a safe space.

Importance of emotional intelligence. Research shows that developing strong socioemotional skills in childhood is associated with better outcomes in academics, relationships, and mental health throughout life.

Fostering socioemotional development:

  • Model and discuss emotional regulation

  • Teach empathy and perspective-taking

  • Encourage problem-solving and conflict resolution

  • Provide a supportive home environment

  • Consider programs like cognitive behavioral therapy for children struggling with anxiety or low self-esteem

  • Remember that resilience is built through facing and overcoming challenges, not avoiding them entirely

Approach screen time and social media use strategically

Time is finite.

Balancing technology use. While screens can provide educational and entertainment value, excessive use may displace other important activities and negatively impact sleep. Social media use in older children and teens has both potential benefits and risks.

Managing screen time:

  • Set clear limits and expectations

  • Prioritize non-screen activities, especially before bedtime

  • Choose high-quality, age-appropriate content

  • Model healthy technology use

  • Monitor for signs of problematic use or negative impacts on mental health

  • Adjust strategies as children age and technology evolves

Adapt parenting strategies as children grow and circumstances change

Parenting involves mistakes.

Flexibility in parenting. As children develop and family circumstances evolve, it's important to reassess and adjust parenting strategies. What works for a toddler may not be effective for a preteen, and external factors like school changes or global events may require adaptation.

Staying adaptable:

  • Regularly reassess family routines and rules

  • Be open to changing strategies that aren't working

  • Continue educating yourself on child development and parenting techniques

  • Maintain open communication with your children and co-parent(s)

  • Remember that perfection is impossible; focus on continuous improvement and learning from mistakes

  • Seek support from other parents, professionals, or resources when needed